Digital Marketing Trends -
An Insider View
A Primer to Data Analytics
Enhance Cyber Resilience
Meet the speakers
Director and Founder,
Having run media companies across TV, OOH, online digitization, analytics, SEM, SEO, Web Deployment, CRM, Frieda is passionate about educating business owners and students alike by speaking publicly to over 2,000+ business owners to date, and had her articles published in renowned columns such as Marketing Magazine, TechinAsia, Entrepreneurial Digest and worked with fintech incubation in Singapore.
Frieda runs her own digital agency (42 Metrics Pte Ltd), while sitting on Temasek Polytechnic School of Business Board of Advisors and is a Consultant with ESG Grants assisting SMEs to rethink and train business owners and their teams on Customer Experience (CX) and Marketing Technology. With over 20 years of running teams within digital and media agencies internationally and locally, she is a driver of change and leads teams through thought leadership and innovating new pathways towards progressiveness.
Chief Technology Officer,
Michael Lee is the Chief Technology Officer for Job Tech. He’s an experienced Data Scientist with a demonstrated history of working in the information technology and services industry. He’s skilled in PHP, Linux System Administration, and has a strong background on managing databases, marketing analytics, and data analytics. He’s a strong engineering professional with a Bachelors with Honors focused in Biomedical/Medical Engineering from University of Melbourne.
Cyber Security Guru
Jason Wang is cyber security and data protection professional, specialised in security strategy and governance. Jason was a senior manager with PwC consulting, helping large organisations enhance cyber resilience and establishing cyber security functions for SMEs. He has a Bachelor's Degree in Computer Engineering from National University of Singapore.