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Certified Digital Marketing Associate

This professional certification gives you an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.


Why should I earn this certification?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Associate, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

Who is this course for?

Dive into the world of digital marketing, where content is king. In this course, launched in partnership with the Digital Marketing Institute (DMI), you will learn all about the fundamentals of digital marketing, explore related areas such as SEM (search engine marketing) and social customer experience management.

Why it appeals to employers?

Companies now look for talent with the skills to understand, connect and engage with their target audience, and the ability to measure and leverage results to keep business competitive. This course gives you the relevant skills and knowledge to identify your customers’ wants and needs in an instant through data and other digital marketing strategies. This makes targeting easier and more cost-effective compared to traditional marketing methods.

Potential careers

Sales and Marketing, Content Marketing

Course Commencement

Course Duration

40 hours for each module

Admission criteria

  • Minimum Higher Nitec; including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

  • At least a C6 pass for English (EL1) at GCE ‘O’ Levels or equivalent OR

  • Recommended to have basic sales and marketing knowledge OR

  • Case by case basis to learners who may not meet the above entry requirements but has extensive and relevant working experiences

Award of qualification

A Statement of Attainment will be awarded by SSG. The Certified Digital Marketing Associate badge will be awarded by DMI

Method of assessment

Written assessments, case studies and where applicable, practicum

Benefits of DMI Membership

DMI offers a one-stop membership platform for digital professionals to keep up with trends, driving effective campaigns and generate high-quality leads.

Exclusive Content

An extensive library of articles, toolkits, expert interviews, videos and presentations to help keep your knowledge current.

Key Connections

A membership network of digital experts, thousands of alumni around the globe, and prospective opportunities to tap.

Valuable Insights

Practical advice and insights from experts for career moments such as interviews, performance reviews and key stakeholder meetings.

Why We Are Different?

Blended Learning

Best of both worlds - online and facilitated classroom learning

Problem-Solving Practicum

Interactive learning sessions on real-world business challenges

Fees, Subsidies & Funding

Enjoy subsidised fees by SkillsFuture Singapore

Global Recognition

Earn DMI’s widely recognised Certified Digital Marketing Associate award as well as WSQ’s statements of attainment at the same time



Programme structure 

Module 1: Basic Digital Marketing 

Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: Customer Experience Management 

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy, and propose customer engagement initiatives.


Module 3: Search Engine Marketing 

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Mode of delivery

Core knowledge for all modules is delivered via blended learning mode with face-to-face classroom sessions and online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis. The online learning content is provided by Digital Marketing Institute and prepares the student for the professional certifications. Highly interactive classroom sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.

Fees and subsidies

* All prices are inclusive of 7% GST.

** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via

  criteria such as the passing of assessments and final approval subject to SSG.

- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.

- A non-refundable administration fee of $53.50 for local student and $214 for international student will apply.

Eligible to use SkillsFuture credits to offset course fees




ERF registration No: 199104974R
Valid from 8 Nov 2020 – 7 Nov 2024

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