The World's Most Recognised Digital Marketing Diploma
Professional Diploma
in Digital Marketing
& Campaign
Strategy 

This comprehensive digital marketing course, delivered fully online, teaches the key digital marketing skills required for the modern workplace. Learn customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, how to manage entire marketing campaigns, SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with Training Vision Institute.

WHY ENROL?

Get up to 90% SSG Subsidy

SkillsFuture Credits & PSEA to offset total course fee

Fast Track Certification

Exclusive 1 year membership to DMI Portal

$14,389.36  $2,562.54 (Up to 90% SSG Subsidy)

Flexible Online Learning           

Next Enrolment 19th April 2021

World Class Qualification

Training Vision Institute is pleased to offer the Professional Diploma in Digital Marketing and Campaign Strategy, in collaboration with Digital Marketing Institute (DMI), a global leader in digital marketing courses. This unique partnership offers students highly industry-relevant digital marketing skillsets that are immediately transferable to the workplace.

Programme learning outcomes & content

WHAT WILL I LEARN?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

This competency unit seeks to enable the learner to select the marketing channel mix that best satisfies target markets, and recommend steps to integrate traditional and digital marketing.

NCIF - Basic Digital Marketing (SF)

Upon completion of this module, the learner will be able to analyse implications of customer profiles, requirements and buying patterns on an organisation’s marketing strategy, and propose customer engagement initiatives.

NCIF - Customer Experience Management (SF)

Upon completion of this module, the learner will be able to analyse implications of customer profiles, requirements and buying patterns on an organisation’s marketing strategy, and propose customer engagement initiatives.

This competency unit seeks to provide the learner with the ability to design paid search ads optimised for relevant keywords and implement their placement on search engines; analyse and report on paid Search Engine Marketing (SEM) campaign metrics; and recommend opportunities for improving SEM campaign performance.

RETSF - Search Engine Marketing

This module covers the knowledge and application skills to evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.

RETSF - Social Media Marketing

This module addresses the knowledge and application skills the learner needs to attain to be able to determine optimal content types, styles, modes and frequency of content delivery, and translate content ideas into digital storyboards.

NCIF - Marketing Content
Strategy (SF)

This module addresses the knowledge and application skills the learner needs to attain to be able to determine optimal content types, styles, modes and frequency of content delivery, and translate content ideas into digital storyboards.

This unit seeks to provide learners with the knowledge and application skills to apply Search Engine Optimisation (SEO) tools and techniques for an organisation’s digital assets and content across channels and recommend improvements for SEO efforts.

RETSF - Search Engine Optimisation

Upon completion of this module, the learner will be able to identify critical customer segments, market gaps and competitors to support the development of a marketing strategy, and lead implementation of marketing efforts in business.

NCIF - Advanced Digital Marketing (SF)

Upon completion of this module, the learner will be able to identify critical customer segments, market gaps and competitors to support the development of a marketing strategy, and lead implementation of marketing efforts in business.

Upon completion of this module, the learner will be able to execute data analytics metrics and measurement efforts and perform deep dive analyses to understand customer activities and behaviours across all digital platforms.

RETSF - Applied Data Analytics

Upon completion of this module, the learner will be able to execute data analytics metrics and measurement efforts and perform deep dive analyses to understand customer activities and behaviours across all digital platforms.

Upon completion of this module, the learner will be able to develop marketing campaigns and enhance campaign awareness and campaign visibility. Learners will also learn how to set metrics to measure success of campaigns and evaluate results for the improvement of future campaigns.

RETSF - Marketing Campaign Management 

Upon completion of this module, the learner will be able to develop marketing campaigns and enhance campaign awareness and campaign visibility. Learners will also learn how to set metrics to measure success of campaigns and evaluate results for the improvement of future campaigns.

WHO IS IT FOR?

THIS DIGITAL MARKETING COURSE IS AIMED AT:

Those in traditional marketing careers who are looking to update their skillset.

Marketers working in Management and Senior Management.

Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.

Entrepreneurs and small businesses owners.

Anyone hoping to implement an up to date digital strategy for their company.

WHAT WILL YOU ATTAIN?

YOU WILL WALK AWAY WITH:

Future-proofed skills in digital marketing to perform as a digital marketing manager or digital marketing executive

You will be well-rounded in skills that are increasingly relevant and in demand in all job sectors.

Skills in data analytics, with an ability to to deep dive and make data driven decisions that affect marketing campaigns.

Perform effective integrated digital marketing campaigns, and growth marketing strategies

A Statement of Attainment and a DMI-endorsed diploma will be awarded by Training Vision Institute

STACKABLE MODULES

Earn Up to 5 Badges from Digital Marketing Institute (DMI), in addition to an internationally recognised diploma

• 3 exit qualifications
• 2 professional certifications Professional Diploma validated by DMI

COURSE SCHEDULE

Course Duration: 9 months

COURSE FEE

Singapore Citizens and Permanent Residents aged 25 and above may use their SkillsFuture credit (up to $500) to offset the remaining course fees after subsidy.

* All prices are inclusive of 7% GST.

** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via

  criteria such as the passing of assessments and final approval subject to SSG.

- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.

- A non-refundable administration fee will be applied.

To view the Course Fees by modules:

ADMISSION CRITERIA

LOCAL STUDENTS


• 2 GCE 'A' Level passes (must be in English) OR • WSQ Diploma in Service Leadership or Polytechnic Diploma or Equivalent OR • Mature Candidates > 30 years old with 8 years people/business management working experience OR • Candidates with other qualifications will be assessed in a case-by-case basis




INTERNATIONAL STUDENTS


• Completion of Year 12 OR • Completion of less than Year 12 will be considered if it is an official completion of High School in country of origin OR • IB Diploma OR • Pre-University OR • Other private or foreign qualifications will be assessed on a case-by-case basis




ENGLISH LANGUAGE


For both local and international students

• WPL Level 6 (Average of Reading, Listening, Speaking and Writing Scores) OR
• IELTS 5.5 OR equivalent (applicable for international students) OR
• Successfully passed TVI English Admission Test




ASSESSMENT MODE & COURSE COMPLETION CRITERIA


• Written Assessments (WA) • Case Studies (CS) Students are to demonstrate competency in the assessments and achieve at least 75% attendance.




CERTIFICATION TO BE RECEIVED


• Statement of Attainment (SOA) by Singapore Workforce Skills Qualifications (WSQ) • Professional Diploma in Digital Marketing and Campaign Strategy by Training Vision Institute, endorsed by DMI.





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ERF registration No: 199104974R
Valid from 8 Nov 2020 – 7 Nov 2024

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