The World's Most Recognised Digital Marketing Diploma
Professional Diploma
in Digital Marketing
& Campaign
Strategy 

This comprehensive digital marketing course, delivered fully online, teaches the key digital marketing skills required for the modern workplace. Learn customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, how to manage entire marketing campaigns, SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with Training Vision Institute.

WHY TVI?

You gained a globally recognised certificate

You gained a globally recognised certificate

$14,389.36  $2,562.54 (Up to 90% SSG Subsidy)

      Flexible Online Learning          Next Enrolment January 18th 

The World's Most Recognised Digital Marketing Diploma
Professional Diploma
in Digital Marketing
& Campaign
Strategy 

$14,389.36  $2,562.54 (Up to 90% SSG Subsidy)

Flexible Online Learning           

Next Enrolment 19th Apr 2021

This comprehensive digital marketing course, delivered fully online, teaches the key digital marketing skills required for the modern workplace. Learn customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, how to manage entire marketing campaigns, SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with Training Vision Institute.

WHY ENROL?

Get up to 90% SSG Subsidy

SkillsFuture Credits & PSEA to offset total course fee

Fast Track Certification

Exclusive 1 year membership to DMI Portal

World Class Qualification

Training Vision Institute is pleased to offer the Professional Diploma in Digital Marketing and Campaign Strategy, in collaboration with Digital Marketing Institute (DMI), a global leader in digital marketing courses. This unique partnership offers students highly industry-relevant digital marketing skillsets that are immediately transferable to the workplace.

Programme learning outcomes & content

WHAT WILL I LEARN?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Module 1: Basic Digital Marketing 

Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: Customer Experience Management 

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy, and propose customer engagement initiatives.

 

Module 3: Search Engine Marketing 

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Module 4: Social Media Marketing

Evaluate potential and suitable social media marketing opportunities, explore new ways to utilise social media, and monitor outcome of social media marketing efforts.

Module 5: Marketing Content Strategy

Determine optimal content styles and frequency of content delivery, and translate content ideas into digital storyboards.

Module 6: Search Engine Optimisation

Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation's digital assets and content across channels.

Module 7: Advanced Digital Marketing

Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.

Module 8: Applied Data Analytics 

Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.

Module 9: Marketing Campaign Management 

Develop marketing campaigns and enhance campaign awareness and campaign visibility.

WHO IS IT FOR?

THIS DIGITAL MARKETING COURSE IS AIMED AT:

Those in traditional marketing careers who are looking to update their skillset.

Marketers working in Management and Senior Management.

Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.

Entrepreneurs and small businesses owners.

Anyone hoping to implement an up to date digital strategy for their company.

WHAT WILL YOU ATTAIN?

YOU WILL WALK AWAY WITH:

Future-proofed skills in digital marketing to perform as a digital marketing manager or digital marketing executive.

You will be well-rounded in skills that are increasingly relevant and in demand in all job sectors.

Skills in data analytics, with an ability to to deep dive and make data driven decisions that affect marketing campaigns.

Perform effective integrated digital marketing campaigns and growth marketing strategies.

A Statement of Attainment and a DMI-endorsed diploma will be awarded by Training Vision Institute.

STACKABLE MODULES

Earn Up to 5 Badges from Digital Marketing Institute (DMI), in addition to an internationally recognised diploma

• 3 exit qualifications
• 2 professional certifications Professional Diploma validated by DMI

COURSE SCHEDULE

Course Duration: 9 months

COURSE FEE

Singapore Citizens and Permanent Residents aged 25 and above may use their SkillsFuture credit (up to $500) to offset the remaining course fees after subsidy.

* All prices are inclusive of 7% GST.

** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via

  criteria such as the passing of assessments and final approval subject to SSG.

- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.

- A non-refundable administration fee will be applied.

To view the Course Fees by modules:

ADMISSION CRITERIA

LOCAL STUDENT


• 2 GCE 'A' Level passes (must be in English) OR • WSQ Diploma in Service Leadership or Polytechnic Diploma or Equivalent OR • Mature Candidates > 30 years old with 8 years people/business management working experience OR • Candidates with other qualifications will be assessed in a case-by-case basis




INTERNATIONAL STUDENTS


• Completion of Year 12 OR • Completion of less than Year 12 will be considered if it is an official completion of High School in country of origin OR • IB Diploma OR • Pre-University OR • Other private or foreign qualifications will be assessed on a case-by-case basis




ENGLISH LANGUAGE


For both local and international students

• WPL Level 6 (Average of Reading, Listening, Speaking and Writing Scores) OR
• IELTS 5.5 OR equivalent (applicable for international students) OR
• Successfully passed TVI English Admission Test




ASSESSMENT MODE & COURSE COMPLETION CRITERIA


• Written Assessments (WA) • Case Studies (CS) Students are to demonstrate competency in the assessments and achieve at least 75% attendance.




CERTIFICATION TO BE RECEIVED


• Statement of Attainment (SOA) by Singapore Workforce Skills Qualifications (WSQ)
• Professional Diploma in Digital Marketing and Campaign Strategy by Training Vision Institute, endorsed by DMI.





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ERF registration No: 199104974R
Valid from 8 Nov 2020 – 7 Nov 2024

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