The World's Most Recognised Digital Marketing Diploma
Professional Diploma
in Digital Marketing
& Campaign Strategy
This comprehensive digital marketing course, delivered fully online, teaches the key digital marketing skills required for the modern workplace. Learn customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, how to manage entire marketing campaigns, SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with Training Vision Institute.
$14,389.36 $2,562.54 (Up to 90% SSG Subsidy)
Flexible Online Learning Next Enrolment January 18th
The World's Most Recognised Digital Marketing Diploma
Professional Diploma
in Digital Marketing
& Campaign Strategy
$14,389.36 $2,562.54 (Up to 90% SSG Subsidy)
Flexible Online Learning
Next Enrolment 19th Apr 2021
This comprehensive digital marketing course, delivered fully online, teaches the key digital marketing skills required for the modern workplace. Learn customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, how to manage entire marketing campaigns, SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with Training Vision Institute.
World Class Qualification
Training Vision Institute is pleased to offer the Professional Diploma in Digital Marketing and Campaign Strategy, in collaboration with Digital Marketing Institute (DMI), a global leader in digital marketing courses. This unique partnership offers students highly industry-relevant digital marketing skillsets that are immediately transferable to the workplace.
Programme learning outcomes & content
WHAT WILL I LEARN?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Module 1: Basic Digital Marketing
Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.
Module 2: Customer Experience Management
Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy, and propose customer engagement initiatives.
Module 3: Search Engine Marketing
Design, analyse, and generate reports for paid search ads optimised for relevant keywords.
Module 4: Social Media Marketing
Evaluate potential and suitable social media marketing opportunities, explore new ways to utilise social media, and monitor outcome of social media marketing efforts.
Module 5: Marketing Content Strategy
Determine optimal content styles and frequency of content delivery, and translate content ideas into digital storyboards.
Module 6: Search Engine Optimisation
Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation's digital assets and content across channels.
Module 7: Advanced Digital Marketing
Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.
Module 8: Applied Data Analytics
Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.
Module 9: Marketing Campaign Management
Develop marketing campaigns and enhance campaign awareness and campaign visibility.
WHO IS IT FOR?
THIS DIGITAL MARKETING COURSE IS AIMED AT:
Those in traditional marketing careers who are looking to update their skillset.
Marketers working in Management and Senior Management.
Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
Entrepreneurs and small businesses owners.
Anyone hoping to implement an up to date digital strategy for their company.
WHAT WILL YOU ATTAIN?
YOU WILL WALK AWAY WITH:
Future-proofed skills in digital marketing to perform as a digital marketing manager or digital marketing executive.
You will be well-rounded in skills that are increasingly relevant and in demand in all job sectors.
Skills in data analytics, with an ability to to deep dive and make data driven decisions that affect marketing campaigns.
Perform effective integrated digital marketing campaigns and growth marketing strategies.
A Statement of Attainment and a DMI-endorsed diploma will be awarded by Training Vision Institute.
STACKABLE MODULES
Earn Up to 5 Badges from Digital Marketing Institute (DMI), in addition to an internationally recognised diploma
• 3 exit qualifications
• 2 professional certifications Professional Diploma validated by DMI
COURSE SCHEDULE
Course Duration: 9 months
COURSE FEE
Singapore Citizens and Permanent Residents aged 25 and above may use their SkillsFuture credit (up to $500) to offset the remaining course fees after subsidy.
* All prices are inclusive of 7% GST.
** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via
criteria such as the passing of assessments and final approval subject to SSG.
- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.
- A non-refundable administration fee will be applied.
To view the Course Fees by modules:
ADMISSION CRITERIA
LOCAL STUDENT
INTERNATIONAL STUDENTS
ENGLISH LANGUAGE
For both local and international students
• WPL Level 6 (Average of Reading, Listening, Speaking and Writing Scores) OR
• IELTS 5.5 OR equivalent (applicable for international students) OR
• Successfully passed TVI English Admission Test
ASSESSMENT MODE & COURSE COMPLETION CRITERIA
CERTIFICATION TO BE RECEIVED
