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Professional Diploma in Digital Marketing & Campaign Strategy

Who is this course for?

Dive into the world of digital marketing, where content is king. In this diploma course, launched in partnership with the Digital Marketing Institute (DMI), you will learn all about different content styles, digital marketing tools, and how to translate your ideas into digital storyboards through blended learning. Plus, find out how to use data to understand customer behaviours so you can craft successful marketing strategies, and explore related areas such as SEO (search engine optimisation) and social customer experience management.

Why it appeals to employers?

Companies now look for talent with the skills to understand, connect and engage with their target audience, and the ability to measure and leverage results to keep business competitive. This diploma gives you the relevant
skills and knowledge to identify your customers’ wants and needs in an instant through data and other digital marketing strategies. This makes targeting easier and more cost-effective compared to traditional marketing methods.

Potential careers

Sales and Marketing, Content Marketing

Training Vision Institute is pleased to offer the Professional Diploma in Digital Marketing and Campaign Strategy, incorporating curriculum from the Digital Marketing Institute (DMI), a global leader in digital marketing courses and certification. This unique collaboration offers students highly industry-relevant specialist skillsets in digital marketing that are immediately transferable to the workplace.


Delivered in logical modules, using both online and classroom learning, graduates of the Professional Diploma in Digital Marketing and Campaign Strategy will have the option to articulate into an Advanced Diploma which leads to a Bachelor’s Degree in Business and Management (Marketing). Graduates will also achieve the Professional Certifications offered by DMI embedded as part of the Professional Diploma.


The Professional Diploma will cover an introduction to the world of digital marketing, customer experience management, search engine marketing and optimisation, content strategy, social media marketing, advanced digital marketing techniques, and how to manage entire marketing campaigns.

Course Commencement

August 27, 2020

October 05, 2020

November 16, 2020

Admission criteria

Local Students

  • 2 GCE 'A' Level passes (must be in English) OR

  • WSQ Diploma in Service Leadership or Polytechnic Diploma or Equivalent OR

  • Mature Candidates > 30 years old with 8 years people/business management working experience OR

  • Candidates with other qualifications will be assessed in a case-by-case basis

International Students

  • Completion of Year 12 OR

  • Completion of less than Year 12 will be considered if it is an official completion of High School in country of origin OR

  • IB Diploma OR

  • Pre-University OR

  • Other private or foreign qualifications will be assessed on a case-by-case basis


English Language

  • WPL Level 6 (Average of Reading, Listening, Speaking and Writing Scores) OR

  • IELTS 5.5 OR equivalent (applicable for international students) OR 

  • Successfully passed TVI English Admission Test

Course Duration

Part-time (over 9 months)

Award of qualification

A Statement of Attainment and a DMI-endorsed diploma will be awarded by Training Vision Institute

Written assessment and case studies

Method of assessment

Benefits of DMI Membership

DMI offers a one-stop membership platform for digital professionals to keep up with trends, driving effective campaigns and generate high-quality leads.

Exclusive Content

An extensive library of articles, toolkits, expert interviews, videos and presentations to help keep your knowledge current.

Key Connections

A membership network of digital experts, thousands of alumni around the globe, and prospective opportunities to tap.

Valuable Insights

Practical advice and insights from experts for career moments such as interviews, performance reviews and key stakeholder meetings.

Unique Selling Points

Fast-Track Certification

6 months full-time

9 months part-time

Blended Learning

Online and in classrooms

Problem-Solving Practicum

Interactive learning sessions on real-life business challenges

Advanced Diploma & Degree Pathways

Progress with further qualifications upon completion

Statements of Attainment & Funding

Provided by SkillsFuture Singapore

Global Recognition

Offered in partnership with digital expert DMI Facilitated by local pracademics

Earn Up to 5 Badges from DMI

3 exit qualifications
2 professional certifications Professional Diploma validated by DMI

Stackable Pathways For Progression

Programme structure - 9 Modules

Module 1: Basic Digital Marketing 

Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: Customer Experience Management 

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy, and propose customer engagement initiatives.


Module 3: Search Engine Marketing 

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Module 4: Social Media Marketing

Evaluate potential and suitable social media marketing opportunities, explore new ways to ultilise social media and monitor outcome of social media marketing efforts.

Module 5: Marketing Content Strategy

Determine optimal content styles and frequency of content delivery, and translate content ideas into digital storyboards.

Module 6: Search Engine Optimisation

Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation's digital assets and content across channels.

Module 7: Advanced Digital Marketing

Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.

Module 8: Applied Data Analytics 

Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.

Module 9: Marketing Campaign Management 

Develop marketing campaigns and enhance campaign awareness and campaign visibility.

Mode of delivery

Core knowledge for all modules is delivered via blended learning mode with 24 hours of face-to-face classroom sessions and 16 hours of online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis.


The online learning content is provided by Digital Marketing Institute and prepares the student for the professional certifications.


Highly interactive classroom sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.

Fees and subsidies

* All prices are inclusive of 7% GST.

** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via

  criteria such as the passing of assessments and final approval subject to SSG.

- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.

- A non-refundable administration fee will be applies.




ERF registration No: 199104974R
Valid from 8 Nov 2016 – 7 Nov 2020

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