• jiayiwong

Search Engine Marketing: Role, Strategy & Execution 101

Updated: Feb 5

It was indeed a marvellous afternoon at our newest campus — City Commune last Saturday! We would like to thank everyone who attended our seminar and we hope that it was insightful and engaging. Our theme for last Saturday’s seminar was Search Engine Marketing: Role, Strategy and Execution 101. Discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns


Find out how SEM plays its role in the Conversion Funnel and how proper Landing Optimisation contribute to the success of your marketing acquisition efforts


✓ Generate Quality Leads that can help you reach your marketing goals


In line with our theme, we invited Freida Lee as our speaker for this event, she is an expert in the field and we are thankful to have her. If you’d like to have our speaker’s check, kindly click here.

Freida Lee (42 Metrics Pte Ltd)

Frieda runs her own digital agency (42 Metrics Pte Ltd), while sitting on Temasek Polytechnic School of Business Board of Advisors and is a Consultant with ESG Grants assisting SMEs to rethink and train business owners and their teams on Customer Experience (CX) and Marketing Technology. With over 20 years of running teams within digital and media agencies internationally and locally, she is a driver of change and leads teams through thought leadership and innovating new pathways towards progressiveness.

TVI's education consultants' engagement with our participants

Apart from our esteemed speaker, TVI’s education consultants were also around to answer the participants’ queries. It is always elated to assist our learners in their education journey!

Goodie bag for our event

The TVI family also had an enjoyable time preparing goodie bags for our guests. We hope that the items would be useful for you amidst this pandemic. We definitely have to thank our partners, Atos Wellness for the vouchers, and Discover Sailing Asia for sponsoring one of the lucky draw prize: 4-hours Sailing Boat Trip and doubling up, we also prepared AirPods with Charging Case for another of our lucky draw prizes.

Congratulation to 2 of our lucky winners, Lois Setoh and Suhaily Senin!

We have 25 participants turned up for our event, 100% of the participants said that they really love our event on 30th January 2021.

20% of the participants also signed up for the Professional Diploma in Digital Marketing & Campaign Strategy during the event.

Mark down your calendar, we will be having our next Open House on 13th March 2021, Saturday. We hope to see you there!

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