Social Media Marketing

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Flexible Online Learning     

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Next Enrolment 22nd March 2021

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$1,712.00   $272.00 (Up to 90% SSG Subsidy)

Fast-track your social media marketing skills and get job-ready competencies. Evaluate potential and suitability of social media marketing opportunities, seek new ways of utilizing social media channels, and monitor outcome of social media marketing. This cutting-edge, interactive short course is delivered 100% online. 

WHY ENROL?

Get up to 90% SSG Subsidy

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Use $500 SkillsFuture Credits to offset nett course fee

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PSEA funds to offset the nett course fee

Available subsidy - NTUC Union Training Assistance Programme (UTAP)

Under NTUC Training Funds (SEPs)
- SEPs are eligible for Training Allowance

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Programme Learning Outcomes & Content

WHAT WILL I LEARN?

Upon completion of this programme, learners will be able to:
• Key elements of an organizational social media plan
• Privacy legislation and confidentiality
• Copyright and intellectual property considerations
• Characteristics of customer behavior in relation to social media use
• Tools for social media scheduling
• Values of building a community of advocates on a social media platform
• Considerations of consumer reviews and user-generated content

WHO IS IT FOR?

THIS SOCIAL MEDIA MARKETING COURSE IS AIMED AT:

Digital Marketers

Those in advertising and marketing world

Sales and Marketing Executives

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WHAT WILL YOU ATTAIN?

YOU WILL WALK
AWAY WITH:

Develop plans for social marketing campaign

Evaluate potential and suitability of social media

Monitor outcome of social media marketing to review effectiveness

Determine the feasibility of using different types of social media platforms

Statement of Attainment (SOA) will be awarded by SSG

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Evaluate usage of social media and its potential impact on the organization

Establish social media marketing objectives

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